Ford Taurus Insurance

As the fourth largest nameplate sold in the North American Ford lineup, the Ford Taurus was a mainstay of the Ford business. In fact Ford's Matt Van Dyke says that 87% of consumers have heard of a car called the "Ford Taurus."

The Taurus enjoyed strong sales in the mid-90s, becoming the best selling car in the U.S. from 1992 to 1996 (eventually being outgunned by the Toyota Camry in 1997). Though the Taurus declined in popularity since its hey-day, Ford decided to launch two revived versions under the same namesake in 2008, dubbing them the "2008 Taurus" and the "2008 Taurus X."

In 2010, Ford made an even riskier bet by moving the Taurus into "luxury" status. An August, 2009 Wall Street Journal article said about the new model: "Ford is repackaging the Taurus… as a technology-laden, European-style sports sedan with features normally found on luxury brands and a price tag that can push above $37,000." The WSJ article went on to proclaim: "It's a risky, costly venture."

Of course, with a 'luxury' price tag, you can expect luxury-level insurance costs. The good news is, but if you own an older Taurus, your insurance costs will be reasonable. In fact, at only $105 per month in insurance costs, according to Automobile Magazine, the Ford Taurus is safely in the category of affordable insurance.

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Ford Taurus safety and insurance

In 40-mph frontal offset testing conducted by the IIHS, the Taurus has earned a "Good" rating and was named a "Best Pick" among family cars. The Taurus earned a perfect five-star rating in NHTSA frontal crash testing and three stars in side-impact tests. A new optional Safety/Security package bundles side airbags, antilock brakes and traction control into one group. Notably, only wagons are equipped with four-wheel disc brakes; all sedans have rear drums.

Ford Taurus features

The 2009 Taurus comes in two trim levels, SE and SEL, and two body styles, sedan and wagon.

• SE – Standard 3.0-liter, V6, 153-horsepower engine. Includes remote keyless entry; air conditioning; cassette stereo; power locks, windows, and mirrors; cruise control; a trip computer; and a front bench seat (allowing the car to seat up to six). SE models can be upgraded with a Preferred Equipment package that includes alloy wheels, rear spoiler and power driver seat.
• SEL – Standard 3.0-liter, V6, 153-horsepower engine. Adds a keyless entry keypad on the driver-side door, body-color rearview mirrors with approach lamps, alloy wheels, perimeter alarm system and a stereo with CD player. Additional SEL features include a power driver seat, wood trim accents and front bucket seats with a center console and floor shifter. The SEL offers an available "Limited" package with a six-disc CD changer, automatic climate control, leather seating, rear spoiler, power passenger seat and auto headlamps.

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Sources
http://www.consumersearch.com/family-cars/2009-ford-taurus
http://online.wsj.com/article/SB10001424052970204313604574330470970226660.html

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Last Updated: November 10, 2009